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Event Production
Full-scale production of concerts, tours and festivals: staging, technical direction, vendor orchestration, budgets and show-day execution.
A Division of APEXMARK LLC
APEXMARK Live Entertainment
Event production, event management and experiential marketing for concerts, tours and festivals. We build live experiences backed by data, sponsorship strategy and two decades of stage-tested execution.
Live NationAEG LiveSony Music LatinSBS EntertainmentHarley DavidsonFour Points by SheratonTRYP HotelCasino RealVitacocoFireball WhiskeyRed MangoMedicare y Mucho MásLive NationAEG LiveSony Music LatinSBS EntertainmentHarley DavidsonFour Points by SheratonTRYP HotelCasino RealVitacocoFireball WhiskeyRed MangoMedicare y Mucho Más
Experience in Motion
Live energy, engineered.
A glimpse into how APEXMARK Live turns audience, data and creative vision into sold-out moments.
APEXMARK Live Entertainment — Show ReelRuntime 00:05Production • Marketing • Impact
Big Data · Live Results
2.5M+
Tickets sold in the USA
$100M+
Revenue in online ticket sales
400M+
Campaign impressions
25M+
Social accounts reached
147
Campaigns delivered
50+
Concerts, tours & festivals
Services
End-to-end live entertainment, from concept to settlement.
02
Event Management
Operations, permitting, venue negotiation, staffing, ticketing systems and on-site logistics from announcement through settlement.
03
Experiential Marketing
VIP packages, fan activations and immersive brand experiences that convert audiences into revenue and long-term community.
04
Brand Management
Positioning, creative direction and reputation strategy for artists, executives and commercial brands across every touchpoint.
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Sponsorship
Sponsorship architecture, valuation, pitch development and activation reporting connecting brands with live audiences.
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Digital & Live Streaming
Data-driven campaigns, ticket-sales funnels and large-scale live streaming productions for global audiences.
Portfolio
Shows that moved millions.
2012
Megaton Mundial · Citi Field, New York
Organization and digital strategy for the first Latin concert at the stadium, 40,000+ attendees and a seven-hour live stream reaching over 1,000,000 views.
2014
Ricardo Arjona · Más Cerca Que Nunca
Global live streaming performance from Puerto Rico, 57,060 viewers across 84 countries and 5,024,353 accounts reached with #MundoArjonaVive.
2014
El Zolazo · Bayfront Park, Miami
Festival campaign built on the VIVOTICKETS platform, 20,000+ attendees.
2015
Miamibash · Megamezcla · Calibash
Three arena-level shows at American Airlines Arena, Madison Square Garden and Staples Center with 400,000,000+ campaign impressions.
2008–2015
Top 100 Promoters · Pollstar
Built the digital department behind a #3 ranked US promoter, powering 50+ concerts, tours and festivals.
Venues & Arenas
Madison Square GardenStaples CenterAmerican Airlines ArenaCiti FieldToyota CenterOracle ArenaAmway CenterColiseo de Puerto Rico
Shows Gallery
Arena Tour Opening Night
Full production takeover: staging, lighting design, technical direction and show-day execution for a sold-out arena opening.
Coliseo de Puerto RicoSan Juan, Puerto Rico2025
01 / 04
Photo Gallery
Moments we produced
Click any frame to see the full image, title and story behind it.
Video Gallery
Press play on the work
Partners & Media
Brands, promoters and media we work with
Two decades of campaigns built alongside global promoters, labels, broadcasters and sponsors.
Live Nation
AEG Live
Sony Music Latin
Telemundo
Univision
Billboard
Harley Davidson
Ticketmaster
iHeartRadio
Pollstar
El Nuevo Día
Spotify
Case Study
500+
Total attendance
200%
ROI delivered
2
Day bootcamp
40+
Properties under review
Project Description
APEXMARK Live Entertainment produced and marketed Flipping Puerto Rico Live 2026, a two-day real estate investment bootcamp designed to connect local and mainland investors with actionable deals, financing structures and renovation playbooks in the Puerto Rico market. The program combined main-stage education, breakout deal rooms, on-site property tours and a VIP investor lounge built to convert interest into signed contracts.
Challenge
The client needed to sell out a premium ticket in a niche market, attract mainland capital partners and deliver a high-energy experience that justified a multi-day commitment — all while building trust in a market many investors perceived as unfamiliar.
Results
The bootcamp sold 500+ seats, generated a 200% ROI on production and marketing spend, and produced over 40 qualified property reviews. Sponsorship partners renewed before the event closed, and 68% of attendees registered interest in the next edition.
360 Event Marketing Plan
6 Months Plan
Ticket Vendor
www.flippingpuertorico.comMarch
April
May
San JuanJune
OrlandoJuly
August
Live EventDigital Campaign
Website & Ticketing Page
Traditional Media
Speakers Social Media
Email Marketing
Influencer & Ambassadors
Ticket Vendor Activation
Venue & On-Site
Contests & Giveaways
Sponsorship Activation
Event Gallery
Case Studies
Inside the shows: strategy, execution, results.
StadiumMegaton Mundial · Citi Field
New York, NY · 2012
First Latin concert ever staged at Citi Field. We led the digital strategy, ticketing funnel and a seven-hour global live stream.
40,000+
Attendees
1M+
Live stream views
12
Brand partners
"They turned a stadium debut into a global broadcast moment for the culture."— Promoter partner
Live streamingRicardo Arjona · Más Cerca Que Nunca
San Juan, Puerto Rico · 2014
Worldwide live streaming performance with a social-first campaign built around the #MundoArjonaVive hashtag.
84
Countries reached
57,060
Concurrent viewers
5.0M
Accounts reached
"A masterclass in connecting an artist with a global fanbase in real time."— Tour management
Arena tourMiamibash · Megamezcla · Calibash
Miami · New York · Los Angeles · 2015
Three arena-level shows produced and marketed in a single cycle across AAA, Madison Square Garden and Staples Center.
400M+
Campaign impressions
3
Sold-out arenas
$100M+
Ticketing volume (career)
"Sponsorship, production and data working as one machine."— Brand sponsor
Artists & Brands
What our partners say
They handled a stadium debut with the calm of a team that has done it a hundred times. Production, marketing and sponsorship all moved as one.
Tour Director
International Latin artist
Our activation reached audiences we had been chasing for years. The reporting was as strong as the execution on site.
Brand Marketing Lead
Global beverage brand
The digital strategy sold tickets. Simple as that. Every window was planned, measured and adjusted in real time.
Promoter
Top 100 Pollstar promoter
Calendar
Upcoming events
MAR 14, 2026
Latin Arena Nights
Multi-artist showcase
Coliseo de Puerto RicoSan Juan, PR
On saleAPR 25, 2026
Calibash Weekend
Headliners TBA
Crypto.com ArenaLos Angeles, CA
On saleJUN 06, 2026
Summer Bash Festival
Festival lineup
Bayfront ParkMiami, FL
AnnouncedSEP 19, 2026
Megaton Mundial · Return
Stadium production
Citi FieldNew York, NY
Coming soonDates subject to confirmation. Contact us for booking and sponsorship windows.
APEXMARK Live News
Announcements, behind the scenes and industry notes.
Announcement · February 2026
APEXMARK Live opens a new production hub in San Juan
A dedicated studio and operations center for tour routing, streaming production and brand activations across the Caribbean.
Behind the scenes · January 2026
How we build a ticketing funnel that sells out arenas
From audience modeling to retargeting windows, a look inside the data playbook behind our on-sale strategy.
Industry · December 2025
Sponsorship in live music: valuing what a stage is really worth
Why activation quality, not logo placement, drives renewal rates for brand partners in the Latin market.
Press
Coverage and recognition.
Pollstar
Ranked among the Top 100 promoters in the United States
2015
Billboard
Latin arena tours set new attendance benchmarks
2015
El Nuevo Día
Puerto Rico live streaming production reaches 84 countries
2014
Primera Hora
Fanaticovip.com launches VIP experiences for Latin concerts
2013
Latin Times
First Latin concert staged at Citi Field draws 40,000
2012
Hoy Los Ángeles
Calibash weekend sells out Staples Center
2015
Crew
The core production team
Production Director
Staging & technical direction
Head of Operations
Permitting, venues & logistics
Marketing Director
Campaigns & ticket funnels
Sponsorship Lead
Brand partnerships & activation
Leadership
Luis Abner "Lemark" Márquez
President · APEXMARK Live Entertainment
"Your digital strategy should be focused on developing relationships with your customers, using data-driven decisions to create higher value and achieve greater results."
With more than 18 years across entertainment, media and business, Lemark built the digital department behind one of Pollstar's top-ranked US promoters, powering more than 50 concerts, tours and festivals. His work has generated over 2,500,000 tickets and $100M+ in ticket sales across the United States and Puerto Rico, and scaled the audiences of leading Latin artists to more than 25,000,000 social accounts worldwide.
He created Fanaticovip.com, the first experiential marketing sales platform in the Latin concert market, negotiated the model behind VIVOTICKETS.com, and has advised global brands including Live Nation, AEG Live, Sony Music Latin and Harley Davidson.
Let's build the show
Ready to produce your next event?
Tell us about your tour, festival, activation or sponsorship program and our team will get back to you.
live@apexmarkcapital.com